“The Message is the Medium”
Paola Cassone, Advertising Strategist
Marketing is finally coming of age.
After decades of having been associated with ‘just selling more stuff’ , there is now an opportunity for moving to a higher level, where marketers can achieve not just economic benefit through their value propositions,but also social and environmental impact.
The connective power of the internet and the new mindset of post-millennial consumers will provide the impetus for marketing to reach its full potential as a change agent: creating shared value for future consumers and our amazing planet.
But marketers will need to draw upon all their multi-tasking talent, creatively and technically, to fulll their unique transformational role in this ultimate marketing challenge.
I am proud and excited to launch the Cambridge Marketing Internship for CONSERVATION with the generous sponsorship of Cambridge Marketing College. This is a pioneering opportunity to encourage leadership in sustainable marketing for business or non-profit.